Essence of campaign (onliness):
To the creative directions, Vega students are the only
branding/creative students
that give you a showcase event that will engaged your senses, as
a experiential, engaging exhibition.
Why should there be
communication, what is the problem:
Vega students are brand new to the industry, therefore there
needs to be communication between them and the industry, in order for the
industry to keep employing and students to get jobs.
Who will be communicated
to?
The target market is the top industry leader; the art and
creative directors who are looking to get fresh flesh in their companies and
keep ideas new using talent.
What is communication
objective, what you want to get across to your creative directors?
Vega students challenge the norm, we are untraditional and
unconventional.
What is the take out, what
do you want the creative directors to think and feel after they have interacted
with Vega:
We want the creative directors to know that Vega students think
out of the box, and they have had time to mature and “ripen”, they are now
ready to be selected.
Why would the creative
directors want to come to Vega?
-Talent that they won’t find anyone else
-The atmosphere of Vega- environment, new campus- creative hub.
-Industrial= raw
-Students are raw pure talent.
-These raw students in need of experience.
Message: Once
something has already been done one way we're not interested in doing it the
same way again because we want to find a new way
Concept: Breaking the mould
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