Check out my Pinterest board here
Sunday, 7 June 2015
Direct Mailer: Kaleidoscope
On
days when the world seems like a tedious place, we transcend into the
extraordinary landscape of our minds.
We
wanted to give you a chance to see what it looked like with your own eyes: a
place where every idea is unique.
Every
image more spectacular than the next. You think 20/20 vision is impressive, and
then you better not miss this spectacle to witness kaleidoscope vision.
Prepare
your mind for experience taking place on the 3 November 2015 at Vega Cape Town.
Showcase 2015 Manifesto
They told us to paint the town red
And we painted the city blue
They informed us the universe had its
limits
But we know it is limitless
They gave us the rules
We wrote our own
They showed us the shapes
We created the pictures
They told us we needed to choose
We chose not to
They told us we had to go right
We went left
They told us we could not
We did anyway
They told us how to
We tried it for ourselves
They told us to accept it
We didn’t
They told us to remain moulded
We redefined it
Showcase 2015: Kaleidoscoped
Essence of campaign (onliness):
To the creative directions, Vega students are the only
branding/creative students
that give you a showcase event that will engaged your senses, as
a experiential, engaging exhibition.
Why should there be
communication, what is the problem:
Vega students are brand new to the industry, therefore there
needs to be communication between them and the industry, in order for the
industry to keep employing and students to get jobs.
Who will be communicated
to?
The target market is the top industry leader; the art and
creative directors who are looking to get fresh flesh in their companies and
keep ideas new using talent.
What is communication
objective, what you want to get across to your creative directors?
Vega students challenge the norm, we are untraditional and
unconventional.
What is the take out, what
do you want the creative directors to think and feel after they have interacted
with Vega:
We want the creative directors to know that Vega students think
out of the box, and they have had time to mature and “ripen”, they are now
ready to be selected.
Why would the creative
directors want to come to Vega?
-Talent that they won’t find anyone else
-The atmosphere of Vega- environment, new campus- creative hub.
-Industrial= raw
-Students are raw pure talent.
-These raw students in need of experience.
Message: Once
something has already been done one way we're not interested in doing it the
same way again because we want to find a new way
Concept: Breaking the mould
Breaking the Mould Research
In manufacturing, many things are made with molds. Molds
are often metal shells that are filled with materials that then cool into a
particular form or shape. Molds are used so that products can be made in the
exact same way over and over again.
When someone breaks the mold, we recognize that they have
done something differently than it has ever been done before. We often talk
about athletes breaking the mold when they set new world records that people
thought would never be broken.
You may hear the phrase “break the mold” often at the
Olympics. During each Olympic Games, new world records are often set by
athletes that train and then perform in ways that no one has ever seen before.
When they do this, they break the mold and earn gold, silver and bronze medals
for their efforts.
Of course, those medals they win? Those are made with
molds. Kind of ironic, right? Have you ever WONDERed exactly what goes into
those molds to produce those shiny Olympic medals?
The very first Olympians won wreaths of olive leaves for
their victories. Modern-day Olympians, however, win medals. The first Olympic
Games in Athens in 1896 awarded silver medals to first place (because silver
was more valuable than gold at the time) and copper medals to second place.
Today, Olympic winners get gold medals, while second- and
third-place finishers get silver and bronze medals, respectively. But are those
medals solid metal? Is a gold medal 100% gold? Not quite…
CONTACT POINTS
Direct Mailer (invitation):
There will be a manifesto as well as a
pamphlet “explaining” the direct mailer.
Idea 1:
-
A “what can you make out of
this” Box
-
A box of random items that can
be used to craft things
Idea 2:
-
Popcorn kernels (uncooked)
-
The act of cooking them
literally breaks them out of their kernel mould.
-
And have a great pamphlet of
copy.
Idea 3:
-
Rubrics Cube(but all the blocks
are loose, so you are free to do whatever)
-
Maybe even have it so the rubics
cube doesn’t have colours but images
Idea 4:
-
Those sea animals that come in
those pills
-
And when you put them in the
bath they open up.
Idea 5:
- T-shirt with poster design on it (boring,
but a can do)
Emailer (reminder)
-
Have a big image at the top
(similar to our poster) saying “break the mould”. Underneath have information
about the event, and a reminder to why the creative directors should come.
-
Design: geometric and collaged
-
Be specific about the date
-
At the end have a link to the
website
Poster (Part of DM and advertisement)
-
A collaged piece of a
face/scene
-
White frame
-
Title “Breaking the mould”
-
Tag-line to follow (Suggestions
in NEW CONCEPT file)
-
Information at the bottom
(date, time, venue etc.)
Subscribe to:
Posts (Atom)