CONTACT POINTS

Direct Mailer (invitation):

There will be a manifesto as well as a pamphlet “explaining” the direct mailer.

Idea 1:

-       A “what can you make out of this” Box

-       A box of random items that can be used to craft things

Idea 2:

-       Popcorn kernels (uncooked)

-       The act of cooking them literally breaks them out of their kernel mould.

-       And have a great pamphlet of copy.

Idea 3:

-       Rubrics Cube(but all the blocks are loose, so you are free to do whatever)

-       Maybe even have it so the rubics cube doesn’t have colours but images

Idea 4:

-       Those sea animals that come in those pills

-       And when you put them in the bath they open up.

Idea 5:

- T-shirt with poster design on it (boring, but a can do)

Emailer (reminder)

-       Have a big image at the top (similar to our poster) saying “break the mould”. Underneath have information about the event, and a reminder to why the creative directors should come.

-       Design: geometric and collaged

-       Be specific about the date

-       At the end have a link to the website

Poster (Part of DM and advertisement)

-       A collaged piece of a face/scene

-       White frame

-       Title “Breaking the mould”

-       Tag-line to follow (Suggestions in NEW CONCEPT file)

-       Information at the bottom (date, time, venue etc.)