Message: Once
something has already been done one way we're not interested in doing it the
same way again because we want to find a new way
Concept: Breaking the mould
Imagery: Collaged Images (deformed, and re-formed)
Tag-line
options:
“It’s not traditional”
“We never do it twice”
“They do it. We do it contrarily”
“Challenging convention”
“It’s been done one way. We have 500 other
ways” (a little to pretentious)
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